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“Winning the Oil End-Game”
This post was originally published in Green Home MegaStore dot com in March 2009
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Hi there,
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As some of you know, I was in the oil business for an entire (first) career. I guess that makes this a little more interesting for me. I found this clip at http://www.ted.com/, and even though it’s now about five years old, it is still great. Take the time to watch it – it is not only entertaining, it’s also thought-provoking! For me, this represents the industrial equivalent of practical greenology – maybe we should call it practical industrial greenology? Your comments are not only welcome, they are intentionally provoked (we hope)!

Click on the little square in the upper right-hand corner to enlarge the image to full screen, and click it again to return to the standard frame size.


Note: Amory Lovins is co-founder of the Rocky Mountain Institute and the instigator of ingenious ideas to transform the energy and automobile industries.
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Ciao for now,
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Craig
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“Winning the Oil End-Game”
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